Explore your own unique world, survive the night, and create anything you can imagine! Bursting with characters and creativity, Minecraft has quickly become one of the top selling games ever and continues to see success as a top License in the youth market.
From pigs, to villagers, Zombies to Ocelots, Minecraft is rich with exciting characters. Whether it was designing a Japanese inspired "chibi" group or pixelizing them for an 80s nostalgic vibe, it was a ton of fun experimenting with various art styles and representations of these iconic characters.
The "Creeper" quickly became the iconic baddie synonymous with the game which became the identity and core inspiration when designing products for this larger than life phenomenon. The Creeper costume hoodie became the number one selling youth hoodie at Target year after year, which was followed up with a backpack that also shot to number one in retail.
Minecraft submerges you into iconic "biomes". The "Nether" lies underground, a dangerous place flowing with lava and baddies, while the "End" is a dark and desolate land where you come face to face with the Enderdragon! These landscapes, and the characters within, brought inspiration and an iconic identity to each themed line.
